The length of your ad should depend on the type of site you are advertising on and the type of audience you are targeting.
For example, if you sell a product or service that people need to buy quickly, you will want to get their attention as soon as possible. In this case, your ad should be as concise as possible so that it doesn't take up too much room on the page.
However, if you have something more complex or less urgent in mind, then your ad will probably be longer and more detailed — especially if it has multiple products included in it.
This is because ads that include multiple products give people a better idea about what they'll get when they click through to your site.
Most ads have a lifespan of about 30 seconds. Here's why:
- The average human attention span is about 8 seconds, so if you're using a 30-second ad, you need to be able to capture their attention in less than one minute. (If they don't pay attention, they're unlikely to stay on your site long enough to see the rest of the content.)
- If you're running a video ad and it doesn't work, your ad is done. That's why you need to be sure that everything in it is relevant, compelling and interesting — or else they'll move on without clicking on it at all.
- If people can't tell what an ad is selling or promoting within the first few seconds of seeing it, then they're unlikely to click on it even if it looks like something useful for them (which means that even if someone does click on your ad, he won't remember anything about it after he leaves).
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